Activision Blizzard and Google’s new partnership gives YouTube exclusive streaming rights for major esports leagues
According to an announcement made on Friday by Google, Activision Blizzard is entering into a new partnership with the tech giant. The two companies are looking to establish a multi-year strategic relationship which will provide Google Cloud the game hosting rights and make YouTube as the exclusive streaming platform for several heavyweight esports leagues.
The new partnership will allow YouTube to livestream a number of esports leagues run by Activision Blizzard, such as the recently launched Call of Duty League, the Overwatch League which begins next month, and Hearthstone Esports among others. The Call of duty esports League, which began on the afternoon of Friday, January 24, had about 70,000 live viewers, said a Wired report. The Call of Duty of Duty game remains one of the biggest and the most profitable franchise for the California-based video game holding company.
The official YouTube channels of the esports leagues will not only livestream the games but also feature other exclusive contents. Ryan Wyatt, Head of Gaming, YouTube, said in a press release that “With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world.”
The new tie-up means that the millions of users that the company has, will now enjoy a specialized gaming experience and will be able to take advantage of the AI tools offered by Google Cloud to organize personalized recommendations.
Jacques Erasmus, Chief Information Officer, Activision Blizzard, said in the press release that “We’re excited to partner with Google to drive the next generation of gaming innovation for the industry. Google Cloud’s best-in-class infrastructure gives us the confidence to deliver great entertainment to our fans around the world.”